More than twenty years in the IT, telecoms and printing markets have given Catherine a strong background in B2B product management and business development along with an in-depth knowledge of digital printing, document imaging and office automation. This hands-on experience, combined with her firm philosophy of dealing with people not problems is reflected in her record of successful projects.

Armed with a BA (Hons) in Business Studies, Postgraduate Diploma in Marketing, Certificate in E-Marketing and self-confessed in-built bossiness, Catherine improved not only market penetration but also profitability for global businesses including Canon, Hewlett Packard, Océ, Samsung, Xerox and Ricoh.

During her five-year stint as European General Manager for InfoTrends, Catherine was responsible for turning the European arm of the US-based consultancy into a fully profitable organisation, managing an annual budget of $1.5m, rolling out new research and conference initiatives and creating strategic alliances.

Catherine has a tried and true track record in the building and management of effective, enthusiastic teams, delivering projects not only on time but more unusually within budget. She puts this down to knowing when tea and sympathy are in order as much as to her professional market research, and communications background.

A frequent speaker for high profile global corporations on business development, strategic marketing and technology trends, Catherine has the knack of turning a so-so seminar into something completely different. And it’s a well-known fact in the industry that nobody snoozes on Catherine’s watch! Her own regular business workshops reflect her view that a problem tackled early is a problem solved easily.

Catherine is an Executive Associate of the Institute for Independent Business, a full member of the Chartered Institute of Marketing, an Associate Member of the Market Research Society and a member of the Institute of Directors.

‘The Charlery Project is for business leaders who choose to live the dream rather than just dreaming’. –

Catherine Charlery

Wide experience of providing strategic research and marketing services to corporations and small/medium-sized enterprises, taught Catherine and her team exactly what was and was not available out there for businesses seeking to move to their next stage of development.

It also honed the firm belief that there is no such thing as a one-size-fits-all solution. Whilst the end game is the same - increased sales and profitability - every company encounters individual issues in reaching that point. Launched in November 2006 The Charlery Project recognises, applauds and supports these differences and has evolved to meet individual needs whether in a corporate or SME setting.

We all know that setting up in today’s entrepreneurial climate is relatively easy but technologies, globalisation, EU economic integration and the changing nature of employment all move at break-neck speed, so staying in the saddle isn’t.

With this in mind, The Charlery Project offers you high-impact, high-value consultancy to meet 21st century needs. And if the word consultancy made you wince, we should mention we don’t believe in pitching up, presenting a beautifully bound strategic plan followed by a hefty invoice before swanning out the door. We work by learning all about you, creating productive relationships, ensuring plans are implemented and you reap the full benefits. After all your success is our success too.

Charlery starts by establishing what it is that makes you and your business tick. And we’re delighted that very often our lateral and sometimes unconventional approach reveals marketing and client profile aspects previously unconsidered. Naturally, different angles lead to innovative strategies, helping you grow and control the marketing and sales cycle. End result - happy people all round.

We like people who think the way we do and when we find ‘em we grab ‘em.

Thus we are able to provide a range of complementary services from experts in various fields to ensure The Charlery Project delivers a one-stop-shop for all your business and marketing needs. We can help you with:

· Website design, building and content;
· Search engine optimisation;
· Marketing communication tools including brochures and banners;
· eMarketing tools including newsletters and blogging;
· Public relations;
· Human resources;
· Sales;
· Finance and accountancy;
· IT; and
· Operations.